Orkney is a tough job market.
Businesses have to work hard to get their best candidates. Many are reporting a drop in application numbers.
At the excellent Orkney Business Festival earlier this year I found that many of the businesses and organisations present were having trouble finding the right people for their vacancies. So, I thought it would be worth taking a look at why this is and what you can do to attract the perfect candidate to your post.
When advising local companies, the first thing I do is help them understand the Orkney job market. The most important thing to know is that Orkney has the 5th highest jobs density of all 32 local authorities in Scotland (NOMIS, 2018). Jobs are everywhere and what this does is turn active candidates into passive ones. With so many vacancies, candidates don’t have to look far to find work and some don’t expect to look at all. You are not going to access your best candidates by sticking an advert in one place and hoping for the best - coverage is key!
“In a high job density market, coverage is key to reach the passive candidates”
Orkney has its own unique approach. Many national job boards just don’t get the screen time here but they can hit your UK market if you need to attract people to the Islands. As an employer you need to know which options get you the best return and why.
Email alerts work well in Orkney which was why we made sure they were a key part of our website. They allow passive candidates to look for work confidentially with minimum effort which really suits the Orkney market. Ultimately though, you need to know where and how to spend your money wisely, so consider your audience and your industry. Who are you aiming at? Where are they liable to be? If you’re using social media then identify if your audience is where you’ll find your ideal candidate.
A job advert is a direct reflection of the quality of your business and a portal into your reputation as an employer, so you need to sell your business, even in a job advert. Why should someone work for you? What’s special about the job? Keep your campaign to a short time frame, go for maximum coverage and avoid being seen to be a repeat recruiter with a reputation for high staff turnover, as this will cut your applicant numbers even more.
"A job advert is a direct reflection of the quality of your business and a portal into your reputation as an employer."
Once your advert is out there, you can’t just sit back and wait! Treat candidates like your customers and be on-hand to discuss the position, and keep them informed at each stage. A high job density also leads to a higher candidate dropout rate and good candidates can go quickly so keep your recruitment process moving at a high pace.
It’s so important to leave all your candidates, successful or not, with a good impression of you and your business, especially in a small place like Orkney as your unsuccessful candidates could well be connected to your best customers.
"Keep your campaign to a short time frame, go for maximum coverage and avoid being seen to be a repeat recruiter with a reputation for high staff turnover, as this will cut your applicant numbers even more. "
There is far more to successful recruitment than meets the eye and the consequences of getting it wrong are significant. An increased staff turnover not only leads to a drop in morale, but lost productivity and a reduced level of service to your customers and clients, driving your business straight to your competitors. Good recruitment is the solid foundation of any business and it needs to be given the time and budget it deserves.
If you feel you can’t allocate the resources it needs, or if you are struggling to find your ideal employee, then get in touch via our website, e-mail, social media or just give me a call, I’d be delighted to help.